Digital Innovation: How Fractional Fundraising Enhanced Funding at a Healthcare Nonprofit

Jun 2

In the world of healthcare, digital innovation plays a crucial role in modernizing fundraising. When we partnered with West Parry Sound Health Centre Foundation, it became evident that digital transformation could unlock their potential by streamlining operations and boosting revenue.

The Challenge: Stuck in the Past

When we partnered with West Parry Sound Health Centre Foundation, we found an organization constrained by outdated systems. Paper-based processes were creating bottlenecks, donor communications were inconsistent, and revenue growth had plateaued.

The Breakthrough: Building a Digital Foundation with Fractional Fundraising

Our journey began with constructing a cohesive digital framework via a comprehensive digital donor database. Beyond implementing technology, our fractional fundraising expertise ensured each component worked harmoniously within its ecosystem. This allowed for the seamless integration of online giving forms and enabled peer-to-peer fundraising, setting the stage for strategic digital initiatives.

The Transformation: From Paper to Digital Prosperity

Over the next three years, the transformation was remarkable:

Hybrid and digital fundraising campaigns revolutionized revenue, with individual campaigns raising between $2,000 and $322,000.
The monthly donor program experienced a significant boost, growing 13.2% year over year.
A new digital lottery program generated over $178,000 in just its first six months.
Tribute giving channels began earning over $12,000 initially, with 60% growth in subsequent years.
The epic Parry Sound Castaway event emerged, garnering $480,000 through fresh, community-based fundraising initiatives.

The Impact: Beyond the Numbers

As Christine McKernan, the former Executive Director, shares: "Laurie's creativity and knowledge of digital communications helped move the WPSHC Foundation website and social media channels forward in leaps and bounds. Laurie always had evidence-based ideas to share and was willing to explore options and try new ideas. Her breadth of knowledge and wonderful team spirit made her a valuable asset to both myself and the Foundation."

The ongoing impact of this transformation continues to resonate. Recent CEO Deborah Loosemore validates: "Laurie provided a detailed analysis of our fundraising program and clear, actionable recommendations for our fundraising plan. She was a pleasure to work with as she was willing and able to talk through key points and explore options that made sense to us. The final report was very helpful and provided us with a path forward to continue to build our fundraising program."

The Bottom Line: Embrace Digital Innovation in Fundraising

The transformation of West Parry Sound Health Centre Foundation serves as a testament to the power of digital innovation and fractional fundraising. Embracing technological advances alongside expert insights can prepare nonprofits for sustained success and growth in the digital age.

Are you ready to revolutionize your fundraising strategy with innovative solutions?

Let’s explore the opportunities digital innovation can have for your organization’s future. Book a Discovery Call.

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Laurie de Fleuriot

Laurie is a Certified Fund-Raising Executive (CFRE) with over 14 years of nonprofit fundraising experience, specializing in helping small organizations maximize their impact through strategic, results-driven fundraising solutions. As founder of Sound Fundraising Strategies, she combines high-level strategic planning with hands-on implementation, delivering the expertise of a consultant with the dedicated support of a staff member.

Her proven track record includes generating $670,000 in corporate partnerships for a membership association, achieving 21% year-over-year growth in individual giving for a direct service nonprofit, and raising over $480,000 through a single peer-to-peer event. She has successfully increased email engagement rates for clients to rates between 48-66% through strategic messaging and donor stewardship.

Passionate about digital innovation and donor relationship management, Laurie specializes in annual giving, corporate partnerships, and revenue diversification strategies. She believes every small nonprofit has the potential to change the world—they just need the right fundraising strategy and support to get there.