Digital Innovation: How Fractional Fundraising Enhanced Funding at a Healthcare Nonprofit
In the world of healthcare, digital innovation plays a crucial role in modernizing fundraising. When we partnered with West Parry Sound Health Centre Foundation, it became evident that digital transformation could unlock their potential by streamlining operations and boosting revenue.
The Challenge: Stuck in the Past
When we partnered with West Parry Sound Health Centre Foundation, we found an organization constrained by outdated systems. Paper-based processes were creating bottlenecks, donor communications were inconsistent, and revenue growth had plateaued.
The Breakthrough: Building a Digital Foundation with Fractional Fundraising
Our journey began with constructing a cohesive digital framework via a comprehensive digital donor database. Beyond implementing technology, our fractional fundraising expertise ensured each component worked harmoniously within its ecosystem. This allowed for the seamless integration of online giving forms and enabled peer-to-peer fundraising, setting the stage for strategic digital initiatives.
The Transformation: From Paper to Digital Prosperity
Over the next three years, the transformation was remarkable:
Hybrid and digital fundraising campaigns revolutionized revenue, with individual campaigns raising between $2,000 and $322,000.
The monthly donor program experienced a significant boost, growing 13.2% year over year.
A new digital lottery program generated over $178,000 in just its first six months.
Tribute giving channels began earning over $12,000 initially, with 60% growth in subsequent years.
The epic Parry Sound Castaway event emerged, garnering $480,000 through fresh, community-based fundraising initiatives.
The Impact: Beyond the Numbers
As Christine McKernan, the former Executive Director, shares: "Laurie's creativity and knowledge of digital communications helped move the WPSHC Foundation website and social media channels forward in leaps and bounds. Laurie always had evidence-based ideas to share and was willing to explore options and try new ideas. Her breadth of knowledge and wonderful team spirit made her a valuable asset to both myself and the Foundation."
The ongoing impact of this transformation continues to resonate. Recent CEO Deborah Loosemore validates: "Laurie provided a detailed analysis of our fundraising program and clear, actionable recommendations for our fundraising plan. She was a pleasure to work with as she was willing and able to talk through key points and explore options that made sense to us. The final report was very helpful and provided us with a path forward to continue to build our fundraising program."
The Bottom Line: Embrace Digital Innovation in Fundraising
The transformation of West Parry Sound Health Centre Foundation serves as a testament to the power of digital innovation and fractional fundraising. Embracing technological advances alongside expert insights can prepare nonprofits for sustained success and growth in the digital age.
Are you ready to revolutionize your fundraising strategy with innovative solutions?
Let’s explore the opportunities digital innovation can have for your organization’s future. Book a Discovery Call.