Digital Innovation: How Fractional Fundraising Enhanced Funding at a Healthcare Nonprofit

In the world of healthcare, digital innovation plays a crucial role in modernizing fundraising. When we partnered with West Parry Sound Health Centre Foundation, it became evident that digital transformation could unlock their potential by streamlining operations and boosting revenue.

The Challenge: Stuck in the Past

When we partnered with West Parry Sound Health Centre Foundation, we found an organization constrained by outdated systems. Paper-based processes were creating bottlenecks, donor communications were inconsistent, and revenue growth had plateaued.

The Breakthrough: Building a Digital Foundation with Fractional Fundraising

Our journey began with constructing a cohesive digital framework via a comprehensive digital donor database. Beyond implementing technology, our fractional fundraising expertise ensured each component worked harmoniously within its ecosystem. This allowed for the seamless integration of online giving forms and enabled peer-to-peer fundraising, setting the stage for strategic digital initiatives.

The Transformation: From Paper to Digital Prosperity

Over the next three years, the transformation was remarkable:

• Hybrid and digital fundraising campaigns revolutionized revenue, with individual campaigns raising between $2,000 and $322,000.

• The monthly donor program experienced a significant boost, growing 13.2% year over year.

• A new digital lottery program generated over $178,000 in just its first six months.

• Tribute giving channels began earning over $12,000 initially, with 60% growth in subsequent years.

• The epic Parry Sound Castaway event emerged, garnering $480,000 through fresh, community-based fundraising initiatives.

The Impact: Beyond the Numbers

As Christine McKernan, the former Executive Director, shares: "Laurie's creativity and knowledge of digital communications helped move the WPSHC Foundation website and social media channels forward in leaps and bounds. Laurie always had evidence-based ideas to share and was willing to explore options and try new ideas. Her breadth of knowledge and wonderful team spirit made her a valuable asset to both myself and the Foundation."

The ongoing impact of this transformation continues to resonate. Recent CEO Deborah Loosemore validates: "Laurie provided a detailed analysis of our fundraising program and clear, actionable recommendations for our fundraising plan. She was a pleasure to work with as she was willing and able to talk through key points and explore options that made sense to us. The final report was very helpful and provided us with a path forward to continue to build our fundraising program."

The Bottom Line: Embrace Digital Innovation in Fundraising

The transformation of West Parry Sound Health Centre Foundation serves as a testament to the power of digital innovation and fractional fundraising. Embracing technological advances alongside expert insights can prepare nonprofits for sustained success and growth in the digital age.

Are you ready to revolutionize your fundraising strategy with innovative solutions?

Let’s explore the opportunities digital innovation can have for your organization’s future. Book a Discovery Call.

Your Fundraising Expert Amanda Stone

With over a decade in nonprofit expertise and a knack for transformative leadership, Amanda has led organizations like Camp River Run and offered consulting services to the American Heart Association. Amanda is also currently pursuing a Business Degree to add to her impressive resume.

Proudest Professional Achievements

• Leading Camp River Run's fundraising, achieving record sponsorships with effective fundraising solutions.

• Innovated unique events: “Clay Shoot,” “Kegs 4 Kause.”

• Cultivated strong donor relationships using social media, even during challenging times for nonprofits.

Personal Interests

Outside of work, Amanda enjoys reading, outdoor activities such as swimming, gardening, ATV-ing, camping, and socializing at events.

Fundraising Strengths

• Event Planning and Management

• Individual Giving

• Corporate Sponsorships

• Direct Mail Campaigns

• Online/Digital Fundraising

• Database Management and Analytics

• Fundraising Strategy Development

Your Fundraising Expert Bibi Babatunde

Bibi Babatunde is a passionate fundraising professional with over eight years of nonprofit expertise across the United States, Nigeria, and Canada, providing her with a diverse international lens. Services for newcomers are especially important to Bibi as she has personal experience navigating life as a newcomer in Canada.

Proudest Professional Achievements

• Secured major grants including the Ontario Trillium Fund.

• Established and grew a nonprofit development office.

• Planned and executed large-scale fundraising galas.

Personal Interests

Bibi is a talented social media content creator and an adept home chef. She loves sharing her culinary creations with her community and aspires to travel more.

Fundraising Strengths

• Corporate Sponsorships

• Event Planning and Management

• Proposal Writing

• Database Management and Analytics

• Online/Digital Fundraising

• Donor Stewardship and Relationship Management

Your Fundraising Expert Jessica Beck

Jessica Beck leverages over 10 years of nonprofit expertise, specializing in annual giving, donor stewardship, and a holistic approach to the donor journey. Her extensive work spans sectors such as conservation, mental health, international development, and social services, continuing her family's esteemed legacy of philanthropy.

Proudest Professional Achievements

• Led a high-impact Giving Tuesday Campaign, increasing revenue fivefold.

• Partnered with a major corporation that included a $20,000 cash donation, gifts in kind, and meaningful staff volunteer engagement opportunities.

• Managed and motivated a team of 30+ volunteers for a successful Thankathon.

Personal Interests

Jessica is a proud mom to three boys. She loves skiing, pickleball, and spending time in nature. Jessica volunteers at her sons' schools and leads the Sponsorship Committee for her eldest son’s hockey team.

Fundraising Strengths

• Individual Giving

• Corporate Sponsorships

• Online/Digital Fundraising

• Donor Stewardship and Relationship Management

• Fundraising Strategy Development

How Fractional Fundraising Works: What Small Nonprofits Can Expect

Nonprofits need strong fundraising leadership, but hiring a full-time fundraiser isn’t always an option. That’s why more organizations are choosing fractional fundraising—an affordable, flexible solution that provides expert guidance without the full-time cost.

Many small organizations know they need professional fundraising support but worry about how a new partnership will work in practice. Let's demystify the process and explore what makes fractional fundraising uniquely effective for small nonprofits.

How Fractional Fundraising is Different from Traditional Consulting

Traditional fundraising consultants provide recommendations and leave implementation to you. But for small nonprofits with limited staff, another to-do list isn't the answer.

Fractional fundraising takes a different approach.

Instead of just offering advice, a fractional fundraiser acts as a key member of your team, helping to:

• Integrates seamlessly with your staff and board

• Provides hands-on fundraising support beyond strategy

• Train your team to build long-term internal capacity

• Ensure consistent execution of fundraising activities

What to Expect When You Work with a Fractional Fundraiser

When you bring in a fractional fundraiser, you gain both fundraising leadership and hands-on support to move your nonprofit forward. Here’s what the process looks like:

1. Initial Assessment
   First, we take a deep dive into your current fundraising activities. We analyze your fundraising systems, donor engagement, and revenue streams to identify strengths and opportunities.
   

2. Strategic Planning
   Your fractional fundraiser develops a customized fundraising plan that:

   • Aligns with your mission and goals

   • Matches your current capacity and resources

   • Focuses on high-impact fundraising strategies

   • Sets realistic timelines and measurable objectives
     

3. Hands-On Implementation
   Your fractional fundraiser doesn’t just make recommendations—they lead initiatives, train your team, and build systems for sustainable growth.
   

4. Ongoing Support & Optimization
   We continuously monitor progress, adjust strategies, and provide expert guidance to ensure your fundraising success.

Building Long-Term Success

The goal of fractional fundraising isn't just to raise more money – it's to build sustainable fundraising programs that continue to serve your organization well into the future. We focus on:

• Developing reliable revenue streams

• Creating efficient processes

• Training your team

• Establishing best practices

Is Your Organization Ready?

Fractional fundraising works best for small nonprofits that:

• Have a clear mission and vision

• Are committed to growing their fundraising program

• Want professional expertise but can't justify a full-time hire

• Value collaboration and partnership

Take the Next Step

Is Fractional Fundraising Right for You?

If your nonprofit needs fundraising expertise without the full-time cost, fractional fundraising could be the right fit. Let’s talk. Schedule a discovery call today to see how we can help you reach your fundraising goals.