The Fractional Revolution: A Smart Solution for Small Nonprofits

Photo of a fractional fundraiser typing on a laptop. There is an arrow pointing up to the word 'Smart' in the title, 'The Fractional Revolution: A Smart Solution for Small Nonprofits'

Nonprofits need strong fundraising leadership, but hiring a full-time fundraiser isn’t always possible.

That’s why more organizations are turning to fractional fundraising—a smarter way to grow your nonprofit — a cost-effective, flexible solution that provides expert guidance without the full-time cost.

What is Fractional Fundraising?

Fractional fundraising allows nonprofits to access senior-level fundraising expertise on a part-time basis, providing strategic guidance and hands-on execution without the long-term commitment of a full-time hire.

The rise of fractional leaders is reshaping nonprofit operations. According to Harvard Business Review, LinkedIn profiles with "fractional" in their title have grown from 2,000 in 2022 to over 110,000 in early 2024. This shift signals that organizations are seeking flexible, scalable fundraising solutions that fit their evolving needs.

Why More Nonprofits Are Choosing Fractional Fundraising

For small nonprofit teams, fundraising often becomes an "everyone's responsibility, nobody's priority" situation. Here's why fractional fundraising is proving to be a game-changer:

  1. Diverse Expertise and Best Practices: Fractional fundraisers work across multiple organizations, continuously expanding their knowledge and staying current with industry trends. This broad exposure brings fresh perspectives and proven strategies to each organization they serve.

  2. Flexibility and Scalability: Not all fundraising programs are big enough to warrant full-time support. Rather than committing to a full-time staff position, organizations can access high-level fundraising expertise scaled to their current needs and capacity.

  3. Access to Specialized Skills: Working with a fractional fundraising team means accessing a ‘brain trust’ of knowledgable fundraisers – with skills spanning from major gifts, grant writing, planned giving, donor stewardship, and more – without having to hire for multiple positions.

  4. Enhanced Stability and Continuity: Small nonprofits frequently struggle with development staff turnover. The fractional model provides consistent, reliable expertise without the disruption of frequent personnel changes.

  5. Cost-Effective Solution: For the cost comparable to an entry-level full-time hire, organizations can access senior-level fundraising expertise through a predictable monthly retainer model.

The Bottom Line

For small nonprofits looking to grow their fundraising programs without stretching their resources too thin, fractional fundraising offers a strategic solution. It's not just about filling a staffing gap – it's about accessing experienced professionals who can drive results while providing flexibility and cost-effectiveness.

As the nonprofit sector continues to evolve, fractional fundraising represents a smart adaptation to modern organizational needs. It's a solution that allows small nonprofits to compete more effectively in the fundraising space while maintaining focus on their core mission.

Is Fractional Fundraising Right for You?

If your nonprofit needs strategic fundraising leadership without the full-time cost, fractional fundraising could be the solution. Let’s talk. Schedule a discovery call today to see how we can help you reach your goals.

Laurie de Fleuriot

Laurie is a Certified Fund-Raising Executive (CFRE) with over 14 years of nonprofit fundraising experience, specializing in helping small organizations maximize their impact through strategic, results-driven fundraising solutions. As founder of Sound Fundraising Strategies, she combines high-level strategic planning with hands-on implementation, delivering the expertise of a consultant with the dedicated support of a staff member.

Her proven track record includes generating $670,000 in corporate partnerships for a membership association, achieving 21% year-over-year growth in individual giving for a direct service nonprofit, and raising over $480,000 through a single peer-to-peer event. She has successfully increased email engagement rates for clients to rates between 48-66% through strategic messaging and donor stewardship.

Passionate about digital innovation and donor relationship management, Laurie specializes in annual giving, corporate partnerships, and revenue diversification strategies. She believes every small nonprofit has the potential to change the world—they just need the right fundraising strategy and support to get there.

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Fractional Fundraising: A Smarter Way to Grow Your Nonprofit